Design & Layout: Christy
Coding: Christy 
This whole idea with the smoking-ads were brilliant. You don't need to think twice just to get the whole idea of what the message from these ads are trying to say.
I thought this idea was brilliant because what more can we do to stop smokers from smoking ciggs than cancer does. After all, when people who smoke eventually get cancer it makes them realize 
why they ever started smoking. We can't do that job but cancer can help them - in a not so good way from smoking ever again. I do not smoke myself but I see people all around me that smokes daily, most of them are so young.
Sometimes I wonder how much ciggs do they smoke each day? It's not good for their health and it's dangerous and these people knows it too but still they do smoke.
What makes people smoke after all
Advertising Agency: TBWA\Vancouver, Canada
Creative Director / Copywriter: Paul Little
The only thing to stop smoking is cancer, but to prevent dying from cancer is to make yourself a favor and stop smoking.
Source: hookedonads
Labels: creative advertising
